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Class Research Guides

  Please visit the LTCC Library for in depth research help. When classes are in session the Library is open:
Monday - Thursday 8 a.m. - 7 p.m. and Friday 11 a.m. - 4 p.m.
Closed weekends and holidays.		  

 

BUSINESS 135 RESOURCES

Got a marketing project due? Library staff are available to assist you from the start to the finish, from selecting your topic to polishing the footnotes. We recommend you use this page to launch your research.

Marketing Resource Suggestions:

You might be interested in this free web-tutorial of marketing research:

Check out the LTCC Library catalog for books on marketing. What Library of Congress call number do you see for most books on this topic? Answer: HF ...

Don't forget to check out the LTCC Library's Reference section for this same call number for more marketing tools. A recommended Reference source for this assignment is the El Dorado County Economic & Demographic Profile located at REF HA 261 E23 2008.

Also, you may want to consider searching on Google Books for specific terms like "e-marketing" or "branding".

Check out our subscription online databases for business journals and magazines.

Marketing Resources:

Rutgers University Library Marketing Research

University of South Carolina Library

Babson University Marketing Plan Research Guide

A-Z Index of Trade Resources from USA.gov

Gateway to Associations American Society of Association Executives

 

California and local data: